The National Retail Federation, a prominent industry association, forecasts that U.S. consumer spending will increase by approximately 4 to 6 percent this year, reaching between $5.13 and $5.23 trillion. While e-commerce retail sales dropped since peaking at 19 percent in , the share is back up to 15 percent—still higher than pre-pandemic levels.
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Newsweek has once again partnered with respected global data research firm Statista to evaluate retailers based on a multitude of criteria that hold significance for shoppers. These factors include user-friendliness, security measures, and the likelihood of making a purchase, as reported by consumers.
Our rankings recognize 1,000 online shops across 39 categories in eight industries. The "Single Brand Fashion" category has the largest number of recognized shops, with 97 making the list. The "Fashion & Accessory" industry achieved the highest average scores, with sephora.com emerging as the leader across all dimensions we assessed.
No matter what you're looking for, this ranking is here to help you find the best online stores when shopping for yourself and your family.
LICENSING
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METHODOLOGY
The America's Best Online Shops were identified after passing several tests based on 46 objective and subjective criteria. Overall, 1,000 online shops have been recognized in 39 categories.
First, a list of more than 9,500 online shops in the United States was compiled using Statista's proprietary research database along with public online databases, online directories, and price comparison websites to identify the most relevant online shops. The online shops with the most American visitors and the highest American revenue in were selected as candidates for further evaluation. Online shops selling mainly digital goods (e.g.: airbnb.com, netflix.com), subscription-based shops, C2C marketplaces (e.g.: ebay.com), B2B online shops, showcase websites and online shops that do not display their site in English were excluded from further evaluation to allow a better comparison between the remaining candidates.
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The online shops that passed the initial screening were then tested one by one in 36 objective criteria and 10 subjective criteria on 8 dimensions: Trust & Security, Purchase & Delivery, Structure & Usability, Service & Communication, Technical Details, Payment, Likelihood of Purchase and Traffic Growth.
Alongside the objective test, an online panel survey of more than 6,000 American online shoppers was conducted to assess the appearance of the online shops in 10 subjective criteria (e.g. "The homepage is very clear and well structured"). Dimensions were weighted according to what respondents had communicated was most important to them.
After the test phase was over, a sub-score for each dimension was calculated. Based on these results, a score out of 10 was determined for each online shop. The top 1,000 online shops with the highest scores were then awarded "America's Best Online Shops " and listed on the Newsweek website.
DISCLAIMER
The rankings are comprised exclusively of online shops that are eligible regarding the scope described in this document. A mention in the ranking is a positive recognition based on 46 subjective and objective KPIs at the time. The ranking is the result of an elaborate process which, due to the interval of data collection and analysis, is a reflection of the time period between 04/23 and 08/23. Furthermore, events following Sep. 4, , and/or pertaining to individual persons affiliated/associated to the online shops were not included in the metrics. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about online shops or, if possible, accompanied by a visit to an online shop. The quality of online shops that are not included in the rankings is not disputed.
ABOUT STATISTA R
Statista R is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis.
With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories.
Please visit r.statista.com for further information about Statista R and our rankings.
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