DUBLIN, Oct. 21, /PRNewswire/ -- The "China Lingerie Market by Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), by Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), by Region, Forecast & Opportunities, " report has been added to ResearchAndMarkets.com's offering.
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The Chinese Lingerie Market is anticipated to grow at a formidable rate during the forecast period owing to increasing adoption of western lifestyle and the rising demand for stylish lingerie from millennials.
Further, growing number of working women are aiding the Chinese Lingerie Market. Increasing penetration of online shopping and changing fashion trends in the lingerie industry are some of the other factors expected to propel the demand for lingerie in China over the next five years.
The Chinese Lingerie Market is highly impacted by the cultural duality between its traditional societal codes and the contemporary world. Further, globalization, economic rise and digital connectivity have led to increased awareness of brands and global trends among Chinese women. With rising entry of more global brands, the Chinese Lingerie Market is expected to undergo rapid growth by .
The Chinese Lingerie Market has been categorized based on product type, distribution channel and region. Based on product type, the market is segmented into bra, knickers & panties, lounge wear, shape wear and others. The sale of bra segment has undergone huge growth in recent years and the segment is anticipated to dominate the market by as well. The market is witnessing the increased demand for wireless bras owing to the comfort factor it offers.
Based on distribution channel, the Chinese Lingerie Market is segmented into offline and online channels. The offline channel is further categorized into hypermarkets/supermarkets, independent retailers and others. The online segment is expected to undergo highest growth rate during the forecast period owing to the growing preference of Chinese women to shop online. Also, the emergence of large number of ecommerce sites like Alibaba, the market is witnessing a shifting shopping pattern from offline retail to online retail. Lingerie companies are also preferring to launch their new collection on their website and other e-commerce sites before launching it in retail stores.
Some of the major players operating in the Chinese Lingerie Market are La Perla, Triumph, Cosmo Lady, Hoplun Group, ETAM, Chun Wing Holdings, Embry Holdings Limited, Mani Form, Minwei Clothes Peiheng Group Shijia Industry and Aubade, among others. Leading companies are focusing on launching more comfortable products to meet the growing demand in Chinese market.
Years considered for this report:
Key Topics Covered:
1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on China Lingerie Market
4. Executive Summary
5. Voice of Customer
6. China Lingerie Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others)
6.2.2. By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others)
6.2.3. By Region
6.2.4. By Company
6.3. Market Attractiveness Index
7. China Bra Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.1. By Product Type (Push-Up Bra, Padded Bra, Sports Bra, Underwire Bra, Full Cup Bra & Others)
7.2.1.2. By Distribution Channel
7.2.2. Pricing Analysis
8. China Knickers & Panties Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1.1. By Product Type (Boy Shorts, Classic Briefs, French Cut Panties, Seamless Panties, Bikini & Others)
8.2.1.2. By Distribution Channel
8.3. Pricing Analysis
9. China Lounge Wear Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1.1. By Product Type (Mini Dress, Capris, Shorts, Pajama Set, Nighty & Others)
9.2.1.2. By Distribution Channel
9.3. Pricing Analysis
10. China Shape Wear Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1.1. By Product Type (Bikini Shaper, Body Shaper, Tummy Shaper & Thigh Shaper)
10.2.1.2. By Distribution Channel
10.3. Pricing Analysis
11. Supply Chain Analysis
12. Import Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Trends & Developments
15. Policy & Regulatory Landscape
16. China Economic Profile
17. Competitive Landscape
17.1. La Perla
17.2. Cosmo Lady Holdings Company Limited
17.3. Hop Lun Limited
17.4. ETAM
17.5. Chun Wing Intimate Factory Limited
17.6. Embry Holdings Limited
17.7. Mani Form
17.8. Minwei Clothes Peiheng Group Shijia Industry
17.9. Aubade
18. Strategic Recommendations
For more information about this report visit https://www.researchandmarkets.com/r/pznsh9
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Last week I wrote about the future of Guangdong manufacturing. I thought it would be nice to show how an industry gradually moved away from its center in Hong Kong and Guangdong province.
I picked the lingerie (bras and panties for ladies) industry because I know it intimately. I was purchasing and selling lingerie around /. And some of my clients are lingerie importers, so I see where the trends seem to be going.
It is an interesting case study because lingerie production necessitates certain unique materials and accessories, as well as a specific know-how (sewing bra cups is done by hand).
Let’s see how production moved away from its base and formed several clusters.
The Pearl River delta, in Guangdong
In the s, the factories located in Hong Kong (in the TaiKokTsui and SheungShaWan areas) moved across the border to Shenzhen and Dongguan, because of the price difference.
Hong Kong companies also migrated to the other side of the delta, around Zhongshan and Zhuhai (because of the short ferry trips and the higher proportion of local, Cantonese-speaking workers in these cities).
I should also mention there is a very strong concentration of lingerie manufacturers just West of Guangzhou, in the Nanhai district of Foshan city.
The above-mentioned areas are around the Pearl River delta. They now count the highest number of mid-and-high-end lingerie factories. Some of them, like Maniform or Oleno, have even launched their high-end brands on the Chinese market.
And most fabrics & accessories suppliers are also in this area, including a number of foreign microfiber, lace, embroidery, and accessories (rings, sliders, hooks & eyes…) producers. It is still by far the biggest production base for lingerie.
The development of Shantou
Shantou city is to the East of Guangdong province, about 5 hours away from Shenzhen. It is now the hub for cheap bras & panties, both for the domestic market and for overseas importers.
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I heard from several factories that their supplier base for fabrics is getting better. Getting materials from the Pearl River delta is not that expensive anyway. And they ship out from the Shenzhen and Hong Kong ports.
Average quality is lower than in Dongguan or Zhongshan. Understanding of customer requirements is often non-existent. Personally I hate the way Shantou people conduct business. But the lower labor cost makes it an attractive destination for buyers at the low end.
Fujian province
Around Quanzhou city (4-5 hours east of Shantou), thousands of workshops produce simple cotton underwear, and some molded bras (the type of bras that needs little sewing know-how).
For these simple goods, prices are even lower than in Shantou. Cotton fabric can be purchased locally for a very low cost.
Most factories don’t do direct business with export customers. They often sell through Xiamen- or Hong Kong-based trading companies.
Zhejiang
There is a lot of seamless underwear around Yiwu, but no deep know-how about sewing of bras. Only a few manufacturers are capable of making the full line of lingerie items.
Inner provinces
I see more and more manufacturers setting up their operations in provinces like Jiangxi, Hunan, and Guangxi. They have to pay transport costs to get the fabrics and the accessories, but the much lower labor cost is very attractive.
The idea is to lure some skilled workers who originally come from these inner provinces to “go back home” and train new, local staff.
However, a tiny proportion of suppliers have made this move inland.
Other Asian countries
Vietnam, Sri Lanka, and Indonesia also possess the necessary knowledge to sew bras. Only Vietnam currently seems able to compete with China on prices. They often purchase their materials from China, which makes the supply chain a bit slower and less agile, though.
Bangladesh and Pakistan are suitable for making simple cotton underwear, but they have trouble facing the competition from the Shantou and Quanzhou clusters.
The case of India is more interesting. Triumph was a pioneer and opened several lingerie factories there around -, so the critical know-how might become widespread. Wearing a bra is becoming fashionable in this huge country, so everyone is eyeing this market’s potential and wants to be able to produce locally.
The region of Tirupur, in the South, is the main production base of knit garments. I went there 3 years ago, and some American firms had just make multi-million dollar investments to jumpstart lingerie production.
The trend is clearly for a fragmentation of this industry, a relocation away from Guangdong, and a slow spreading of critical know-how. Exactly like thousands of other industries, right?
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